CRM Manager

WickAds - #1 Affiliate Network based on a self-developed AI technology for high conversion performance marketing - is looking for a passionate and data-driven CRM Manager to join our growing team. As our CRM Manager, you will play a pivotal role in shaping our customer engagement strategies and ensuring that our players receive the best possible experience. You will be responsible for analyzing player activity, developing promotional calendars, and working closely with our Marketing, Sales, and Graphics Departments to create high-impact campaigns.The main daily tasks and objectives will revolve around: Setting up, documenting, and maintaining CRM procedures, such as welcome offers, promotional calendars, bonus offers, and more. Data-driven management of the players lifecycle starting from acquisition to retention. Working closely with the Marketing and Sales departments to define the retention strategy per market and segment. Analyzing historical revenue performance and forecasting future performance from CRM activities. Working closely with the BI team to constantly improve targeting and campaign performance. Doing a comprehensive promotion/campaign analysis on a daily basis and presenting it to the key stakeholders. We think the following skills/experience would work the best: Knowledge of CRM systems and processes Skills in campaign management based on performance metrics Ability to demonstrate strong analytical and cost management skills You are a team player and have the ability to work in a startup environment You are not afraid to ask questions and have test & learn approach What we offer: Work experience in a team within a fast-paced environment Necessary onboarding and training Proactive and helpful colleagues. A fun group of people to work with Remote work