Digital Marketing Manager / Менеджер по цифровому маркетингу (English B2+)

Who UGC are Were a creative service that produces UGC-like ads for digital products like apps, games, and more. Were a team of young, enthusiastic, and energetic people keen on what we do. Weve had great success and are going to reach even more this year. What we do Basically, we create ads that will be used in paid campaigns on socials like FB, TikTok (official partner), Snapchat, and others. As a creative producer, you research a niche, write the scripts, revise, and accept final videos. We appreciate people who are ready to grow with us and tend to play to their strengths. So there is a great chance to develop your career Were a young company growing fast so you must be ready to keep up. We can promise it wont be boring Key Responsibilities and Duties: Social Presence: Oversee and refine our social media platforms, company website, crafting content that engages our audience and highlights our offerings. Copywriting: Generate compelling marketing copy across various channels such as emails, social media, and ads, ensuring it aligns with our brand's tone and goals. Sales Funnels: Design and refine marketing funnels to effectively turn prospects into customers, with a keen eye on conversion rates and necessary adjustments. Marketing Campaigns: Initiate and manage marketing campaigns on Google, LinkedIn and Facebook to enhance brand visibility and attract leads, targeting profiles that match our ideal customers. Content Marketing: Develop and execute a content marketing strategy that educates, engages, and converts our target audience. SEO Strategy: Implement and oversee SEO tactics to boost our website's search engine ranking and organic reach. Market Analysis: Evaluate market trends, customer feedback, and the outcomes of marketing initiatives to guide strategic decisions, focusing on boosting client acquisition and conversion metrics. Marketing Department Leadership: Act as the foundational leader for our marketing efforts, setting up processes, benchmarks, and preparing the groundwork for a future marketing team. Skills and Competencies: Strategic Thinking: Ability to develop and implement long-term marketing strategies that align with company goals and market needs. Data Analysis: Skilled in using analytics tools to measure campaign performance, optimize strategies, and make data-driven decisions. Social Media Marketing & Paid Social Advertising: Experience in crafting and managing engaging social media campaigns and paid advertisements on Google Ads, LinkedIn, Facebook. Email Marketing: Knowledge of best practices in email marketing, including segmentation, personalization, A/B testing, and analytics. SEO & Paid Search (SEA): Proficiency in optimizing content for search engines and managing paid search advertising to increase traffic and conversions. Content Writing and Copywriting: Ability to produce compelling and effective marketing copy and content that engages and converts target audiences. Visual Marketing Skills: Basic understanding of design principles to collaborate effectively with design teams and ensure visually appealing marketing materials. Marketing Metrics Analysis: Mastery in tracking and interpreting key marketing metrics to inform strategic decisions. Funnel Optimization: Expertise in refining marketing funnels for enhanced customer conversion and retention. UX/CX Knowledge (Optional): Familiarity with user experience and customer experience best practices to ensure optimal engagement and conversion through marketing efforts. Generative AI Using (Optional): Experience in utilizing AI tools like ChatGPT for creative and efficient content creation. CRM and Retention Marketing: Skills in managing customer relationships and developing retention strategies to maximize customer lifetime value. Adaptability and Persistence: The capacity to adapt to industry changes and persist in finding creative solutions to marketing challenges. Teamwork and Col