Marketing Specialist

Kesarev is the leading independent public affairs and government relations consultancy in Russia, Belarus and the Eurasian Economic Union specializing in government and corporate affairs, risk management and corporate reputation services. Since 2014, Kesarev consultants have been ranked by The Best Lawyers in the areas of Government Relations, Government and Regulatory Practice, including the Best Lawyer of the Year award. In 2023 Kesarev has been highlighted as well by Mergers.ru and Pravo-300 ratings. To maintain and develop marketing activity, Kesarev is looking for a Marketing Specialist (Professional Services). The candidate must be a self-starter who is flexible, dedicated, client-service oriented, resourceful, collaborative, and who is able to work in a fast-paced, high-volume environment. The Marketing Specialist will work under the direction and guidance of the Business Development Director. Responsibilities include: Works hand in hand with the BD Director and assist with implementation and management of short- and long-term business development and marketing strategy and initiatives; Assist BD Director in overseeing firm opportunities: identifying and securing external conference speaking opportunities by monitoring event calendars, GR and legal publications, competitor/partners websites and business news; Oversee client-facing events: manage and execute large- and small-scale events including logistics; oversee and manage client seminars, dinners and cocktail parties; Developing content for event and non-event related marketing materials, brochures, e-mail and other similar formats; Provides social media support, including development of content plan, drafting targeted posts, etc; Writes and edits marketing collateral as needed for handouts, the firms Internet, presentations, white papers, etc; Oversee external communications, including email marketing, press releases and publications; Oversee submissions annual cycle, including planning, delegation, distribution, execution; keep team apprised of deadlines, timelines, referee outreach, etc.; regularly evaluate new opportunities per practice area; Preparing various marketing reports; maintaining spreadsheets for tracking and management purposes; Working with CRM to create customized mailing lists for events and marketing campaigns. Managing CRM to track business development activities; Working with BD to manage activities of colleagues, including development of business plans and assisting with tracking and follow-up. The successful candidate will demonstrate: Minimum 2 years of experience in marketing of professional services. Experience in law firm marketing or professional services (top-level B2B) marketing is a strong advantage Working knowledge of website database/technology, CRM database/technology, and mass e-mail distribution software. General understanding of marketing concepts and principles, including the ability to develop, implement, and track results of partners and short/long-term business development and marketing activity. Skills to manage large internal and external events, from developing theme to post-event analysis. Understanding of specifics of government relations function is a strong advantage. Experience working with international companies. Higher education (including marketing/advertising). Fluent English (spoken and written). The skill of working with graphic editors is an additional plus. The salary and compensation/benefits package is discussed with the successful candidates.