Social media manager (SMM) remote

We are a group of companies that includes 3 projects: Bonds Girl - a chain of beauty studios in Moscow ITS BEAUTY - a chain of beauty studios in Dubai BODIFY - is our new women's group training studio in Dubai. We are actively developing and are currently looking for a new team member for the position of Social media manager (SMM), who will take over social marketing in the Middle East region. We have a strong advertising and marketing team. We are constantly introducing new tools and improving existing ones. We are ready to welcome a professional to our team. Who has a desire to build a career in an international project. Responsibilities: Develop the company's social media in terms of key metrics: reach, engagement, and followers. Manage service sales through interactions with the audience on social networks. Refine the stylistic approach to account management. Assist in formulating hypotheses and participate in their testing. Develop a content strategy (what, where, and for whom we publish). Assign tasks to content creators and local staff. Oversee all aspects of the operation: timing, publication, and reporting. Analyze the target audience and create and describe target segments. Requirements: Before submitting your resume, please ensure you meet the following criteria: At least 2 years of experience as an SMM specialist (we are currently not considering interns or juniors). Proficient in writing texts in English, with a minimum level of Advanced (C1). Knowledge of the basics of writing texts, headlines, and editing is required. Professional skills in color correction of images. Ability to edit short videos. A strong visual sense, preferably in the beauty sector. Working within KPI frameworks. Understanding that content in SMM is a tool for achieving results. Experience and proven cases of successful growth of social networks in B2C and an increase in results in the form of applications/sales. (It is important to see cases in a before/after/personal contribution format). Knowledge of marketing fundamentals (Market and competitor analysis, Persona method, Sales funnel, Analytics). Not satisfied with stopping after "coming up with three ideas and it's fine." Possess the ability to listen and understand colleagues and actively participate in company processes. Diligent about deadlines. Capable of not only copying but also creating concepts for creative content. Additional Qualifications: Experience in beauty services. Experience working with bloggers. What We Offer: Fully remote work. Salary in US dollars. Please tell us about yourself, include your portfolio, and dont forget to provide links to your numerous projects and social media accounts (we want to get to know you better).