Head of Sales B2B (Private Label, HoReCa, FoodService) - BDM + KA

The Role: Develop and articulate short- and long-term channel strategies for B2B channels Cultivate enduring relationships with both existing and prospective clients Design and execute annual revenue and profitability targets Collaborate closely with Marketing and Finance to manage the channel portfolio effectively Identify emerging market opportunities and devise business solutions to drive growth Lead client projects, coordinating with internal teams including Production, Supply Chain, Quality, R&D, Marketing, and Finance Implement programs to ensure channel targets are achieved Conduct negotiations with clients, including international contract deals Assume responsibility for financial and sales outcomes, including sales volumes, revenue, and P&L Maintain strategic alignment with all company functions on both strategic and day-to-day levels Uphold and promote the company's values internally and externally Recruit and develop a high-performing team Foster cross-functional collaboration with the Export and Russian distributors sales teams The Candidate: Higher degree in Business, Economics, or related field Minimum 5 years of experience in a commercial department within a prominent FMCG company Proficiency in private label, HoReCa, and/or B2B sectors Demonstrated experience in both direct and indirect people management Familiarity with strategic, financial, and operational facets of business Strong project management capabilities Possess an entrepreneurial mindset, with a proactive and innovative approach Excellent analytical, communication, and leadership skills English